Pinterest is a social bookmarking site that focuses on images. So, it’s a bit of a mashup of sorts between Delicious and Flickr. When you “pin” something you share an image and link to the original content you found online. You can surf the web and pin just about anything you find. You can also create related collections of things called “Pinboards” – a bit like tagging. Visitors to the site, and of course, followers of your pinning activity, can discover new things grouped into a variety of categories.
There’s something very compelling about the visual aspect of the presentation that has turned Pinterest surfing into somewhat of an addiction for brides, designers, foodies, students, fashionistas and those in search of the latest trends.
Consumers that land on your site through Pinterest are 10 times more likely to complete a purchase than visitors that have come through other referrals.
- Setup Your Profile Properly
Let’s start at the very beginning. (1) Convert your profile to a business page. (2) Claim your business website. (3) Apply for rich pins. Plus, in order to get powerful insights to how your Pinterest can work for your business, the first step is to convert it to a business account. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Board Category and Descriptions
Board descriptions allow your content to be found when a user searches a keyword on Pinterest. Don’t miss out on the opportunity to be found by forgetting to add the board description. Find your balance between sentences that appeal to users while having various keywords.
- Your Bio
Your Pinterest bio (and Instagram bio) should include some main points: Who you are. What you do. Who you do it for. A call to action.
- Consider Your Pin Descriptions
Think of Pinterest as Google for images. In order for your pins to be seen by users you need to accompany your pins with meaningful, relevant descriptions optimized with appropriate keywords.
- Leverage Quantity, but Not at the Expense of Quality
Don’t just pin for the sake of pinning. Pin things that will resonate with your audience. If you are a business that is image heavy, Pinterest will work wonders. Ideally you need to pin 10 – 30 times per day to see results. Always make sure it’s quality content!
- Use Tailwind
Seriously. The Tailwind Scheduling App makes it so much easier to schedule content in one sitting to roll out over the week – or months! As a busy business owner you know that batching tasks is a really efficient way to time manage, especially when time is money.
Total Number of Pinterest Pins
Total Number of Monthly Active Pinterest Users:
Number of Pinterest Users from Outside US
Number of Pinterest Users from the US
Total Number of Pinterest Boards
Get Paid on Pinterest
So how do you monetize Pinterest? Naturally you will need to pin lots of interesting images that relate to niches in which you may have items to sell or you which you are an affiliate for. But keep in mind your demographic. If you’re pinning lots of images of items unrelated to your niche people will get confused and leave your board.
You need to go for fashion, beauty, and all things related to home decor, health, weight loss and fitness. Weddings, clothing and food are some of the most popular niches on Pinterest and most product pins from these niches are things that you can get affiliate links for.
But you need to behave like a typical Pinterest user in order to develop credibility and above all, don’t do anything that’ll get you shut down! Don’t create a spammy board!
- Name your board like a landing page but cloak your links (you can use tiny URL or pretty links).
- Add a helpful description that describes your items accurately; use all space available for good copy.
- Pin at least 25-200 products on each of your Pinterest board.
- “Like” your board on Facebook, tweet it, share it often but not too much!
- Create some social bookmarks (digg.com, medium.com, mix.com, feedly.com etc) pointing towards your Pinterest board URL.