Instagram is currently the most trending social network, so why wouldn’t your brand have a business account? With over 800 million users and growing every day, Instagram is called the fourth largest social site with an anticipated one billion active users this year.
Instagram Business Analytics
Instagram analytics are powerful; they tell you when and how often people are interacting with your posts, viewing your profile, and many other key factors that should influence your overall Instagram marketing strategies.
Instagram is undeniably one of the most important social channels around, and any marketer not yet using it is missing out on something big.
Whether you manage the social media of a big corporation, a small business, or you’re using it to promote your brand, incorporating Instagram into your marketing strategy is a must! Visual content is essential to your marketing strategy. Photos are the most-engaging content on the web, with visual posts producing 650% higher engagement than text only posts.
Instagram Color Palette
Believe it or not, your account will gain more followers with a cohesive color scheme for your Instagram feed! Focus on your tone, it’s not about having everything match, it’s about giving your audience something to expect. Allow that palette to guide 70-90% of the images in your feed. Why not 100%? You need to have variation outside of your palette, so long as it is completely complimentary. Otherwise, your feed might become stale and robotic. Also, be consistent even with new colors. With well-composed photos and white borders, the photos and palettes themselves have a lightness and airiness to them even when dark, bold, or bright colors are involved. Consistency matters so much when it comes to building an audience! You can also use filters to help enhance your color palette. How will you know what filters will work for your new scheme? Easy—just try filtering over the color palette that you’ve just downloaded.
For example, on the left is Speak Life’s @tatum.speaklife Instagram uses a subtle color palette than is easy on the eyes. On the right is @probablyat_target Instagram that runs with warm colors consistently.
Instagram hashtags are the best way of getting your content out there and in front of the right people. One of the latest Instagram updates was the ability for accounts to follow hashtags; this has rocked the marketing world of Instagram, in a good way!
Monitor Instagram Analytics
The primary strength of Instagram is engagement. Any brand, influencer, blogger, etc watches engagement. (This is the real determining factor for social influencers, but we’ll get to that later.)
In the old Instagram activity analytics, insights consisted of three key metrics:
- follower count
- website click-through
- profile views
In the current Instagram activity analytics, insights are now divided into two subcategories: Interactions and Discovery.
Interactions are where you will see the total actions taken on your profile and posts for the week.
- Profile Visits: Profile views could be useful if you are running any campaign trying to get Instagram followers. If more profile views don’t turn into more followers, then the people finding your profile don’t like it enough to follow you. (Harsh.)
- Website Clicks: By clicking on the Instagram analytics icon and swiping through the metrics, you’ll find the “Website clicks” as the final option. This statistic can provide essential information when determining what changes are successful and which are not for driving traffic to your website.
- Location: Adding your location to an online profile is essential, this section shows the number of clicks that users made to access directions to your listed physical place. (NOT GOOD if you’re a brand that is run out of your home… avoid directing rando’s to your home.)
Discovery includes Impressions and Reach. It is the overall metric of your online presence on Instagram and shows how many times you are seen or discovered.
- Impressions: This is the total number of times all of your posts for the week have been seen. You can also check the Discovery metric of each individual post, which includes more detailed impressions.
Reach: This is the number of unique accounts that have seen any of your posts within the week.
Besides all this, there are the Content Insights also significant. Content Analytics gives you an idea as to how well your content is doing and can be used to determine which types of posts connect best with your audience. This section includes insights for Posts, Stories, and Promotions/Ads.
If you are using Instagram Stories the metrics you should look at are:
- Next story
- Live viewers
Once you understand the ins and outs of Instagram, start marketing!
Products: Post your products in a visibly appealing way that is not boring, bombarding or poorly-thought-through. Teasers of the product, great photos your clients have taken with your product or a colorful announcement of a new product.
When you tease people about products they are interested in, and you don’t push them into buying anything, they’ll be more likely to pull the trigger and actually buy something.
Sponsor Ads/ Promotions: Sponsored ads give brands the ability to target their audience! Brands can promote their photos to anyone that fits their target audience to increase their reach further than ever before.
Advertisers now have 5 ad options including:
- Photo ads
- Video ads
- Carousel ads
- Stories ads
- Collection ads
Relate to your followers while staying relevant to your brand!
You always want to be thinking in the mindset of your target consumers – think about why they’re on Instagram. To kill time? To see what’s up with their friends? To check-in on what their children are up to? What are their overall interest, hobbies, fears and concerns? Take all this information and make posts that relate, give answers and bring joy.
Interact with others to grow your Instagram following
It’s important to promote your Instagram account, post engaging, quality images, using hashtags, and gaining inspiration from others, but another critical step in the process is interacting with your followers and the people you want to follow you. If you’re already posting follow-worthy content then start liking, commenting and following on others Instagram content. Search for new accounts and write complimentary comments on their posts and #regram images while giving credit to the original.
Use Stories to Give Followers an Inside Look
Half of Instagram’s active user base engages with Stories every day. On top of that, a January 2019 Facebook study found that 66% of Instagram users think it’s a good platform for interaction between consumers and brands. Don’t hesitate to leverage Instagram Stories to give your followers a fun, behind-the-scenes look at how your business runs.
Run Instagram Contests
While there is a definite learning curve when it comes to running a successful Instagram contest, it’s really not that hard. Not only do you increase your followers but also give your product or brand new, awesome exposure. Challenge your followers to like, comment and tag their friends in your giveaway photo to increase your exposure and grow your follower count!
Partner with influencers for a wider reach
If you want to reach potential customers on Instagram, the fastest way to do that is through local micro-influencers and large influencers who have already built an audience with a large following.The first step is to try and identify a few influencers that have a large audience and high engagement rate that is relevant to your product or service.
Just remember, no matter the follower count, there HAS to be high engagement. Engagement rate is king!